Links:
- The Business of Shareware - 750+ page, three-volume resource written specifically for serious shareware publishers. Packed with practical, real-world tips and techniques, its purpose is to provide publishers with the advanced-level strategic and tactical insights necessary to succeed in the shareware marketplace. This book begins where others leave off. Volume I covers strategic planning. Volume II covers sales and marketing. Volume III covers publicity. Also included are some of the most powerful business planning and management spreadsheets available in the
industry. [Requires Adobe Reader 4.0 (or later) and MS-Excel 2000 (or later).]
(Added: 7-Dec-2001 Hits: 25)
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